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Alpha Startups™ Accelerator
Alpha Startup - Introduction
Do-It-Together: Workbook
About Alpha Startup (42:04)
The Startup Trinity
5 Ways to Build a $100M Business (10:05)
Type of Business Model (6:40)
People, Idea and Money (9:36)
Time and Opportunity (8:03)
Appendix
Overview: Lean Canvas
Product Market Fit (6:11)
Lean Canvas (7:33)
Customer Segments (11:17)
Problem Statements (3:26)
Solution to the Problem (2:10)
Unique Value Proposition (3:32)
Overview & Example (5:32)
Customer Validation
Our Customer
Building Assumption
Stating Assumptions (7:33)
Determining Barriers (4:28)
Market Validation
Market Validation Method (12:42)
Create Your Validation Question (9:42)
Validation Question: Example (4:20)
Identify Business Moats
Identify Your Business Moat (1:52)
Type of Competitive Advantage (10:17)
Case Study: Identify Their Business Moats (7:57)
Conduct a Competitor Analysis
Market Sizing
Introduction
Determine Target Audience
Determine Size of Target Audience
Estimate Revenue
Minimum Viable Product (MVP)
Introduction: Idea
Example of MVP
Customer User Journey
Introduction
Guide To Create Customer Journey Map
Building a Landing Page
What is Landing Page (4:15)
Guide To Build A Landing Page (8:06)
Design Consideration 1.0 (9:52)
Design Consideration 2.0 (8:48)
Self Learning: UIUX - Making Great Products (45:05)
Self Learning: Building A Prototype with Figma (2:23)
Marketing & Sales 101
Introduction
How to Plan a Marketing Campaign
Pirate Metrics: AARRR Funnel
Resources
Marketing Channel
Introduction to Marketing Channel
Marketing Channel Part 1
Marketing Channel Part 2
Marketing Channel Part 3
Marketing Channel Part 4 (6:27)
Marketing Channel Part 5 (8:48)
Startup Metrics
About Metrics 1.0
About Metrics 2.0
Type of Startup Metrics
Universal Startup Metrics
Founding Team
Introduction (3:58)
Key Players In A Founding Team (3:46)
Appendix: Characteristic Of High Performing Team (6:11)
Appendix: Hiring Using A Recruitment Funnel (12:11)
Appendix: The Four Communication Styles (3:58)
Appendix: Let's Talk Leader (7:20)
Finance 101
Introduction to Business Finance
Finance Statement: Cash Flow
Finance Statement: Income
Finance Statement: Balance Sheet
Create Your Finance Statement
Tools for Finance Statement
Ways of Valuation
Funding 101
Introduction
About Venture Capital
Funding Cycle
Anatomy of Pitch Deck
Definition of Pitch
Putting it Together: A Good Pitch
Pitch Deck Part 1
Pitch Deck Part 2
Pitch Deck Part 3
The Gold Standard: Airbnb
Presentation Skill for Virtual Pitching
Structure of a Good Pitch
Example: The 3 Minutes Pitch
Deck Building
Handling Questions and Answer
Virtual Pitching Elements
Goodbye
Finale
Design Consideration 1.0
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